Example AA family in Germany decide they want to come to Ireland on holidays.So they log onto Ryanair to get a flight, and Ryanair automatically opens in German.Next they log onto Goggle to look for a hotel, and Goggle automatically opens in German.Then for arguments sake we'll say they found 1000 hotels in Ireland, and only 1 opened in German or had a German language option. Which hotel do you think they booked? |
Example BA man in Spain is looking for a crystal glass company to make a special crystal trophy for a golf tournament he is organizing. So he logs onto a popular Spanish search engine and does a world wide search. Up pops a company here in Ireland that does exactly what he is looking for. So an e-mail or two later there is a lovely crystal trophy winging its way over to Spain. So why did this happen? |
Multilingual Websites
As web site designers you offer a list of services, from search engine optimization to design etc. Offering multilingual web sites is another string to your bow. And the best part is we do all the work. In this global economy we are doing business with more foreign countries than ever before, and with the Internet we have the ability to generate more interest in our companies from all across the EU. That is if they can understand our web sites. We have to make our web sites more accessible to our European partners.
So who can benefit from a multilingual web site?
Anybody who uses their web site for business
(see examples)
How does it work?
When you are building your clients web site, you will probably have all the text in a word document of some type. Simply e-mail it to us and we will translate it into as many different languages as is required and then e-mail all the separate documents back to you.
Then using the original English version as a guide, you can then tell what paragraph means what without having to speak the language, and you can simply paste them into the web site.